At Grossman Marketing Group, we search for the next big thing in branded merchandise. As we look ahead to 2025 and beyond, we’re curating products that follow trends and stand the test of time. From stylish workwear to elevated trade show giveaways, here’s what’s making waves in the promo world.

Browse our Curated 2025 lookbook and check out all trending categories for this year and beyond.

The Evolution of Workwear

Gone are the days of stiff polos and uninspired corporate apparel. Workwear has undergone a serious upgrade, blending fashion-forward silhouettes with everyday comfort. Think modern fits, retail-inspired designs, and high-quality materials that employees want to wear—long after the workday.

Branded workwear isn’t just about uniforms anymore—it’s about creating a sense of pride and belonging. When employees love what they’re wearing, they naturally become brand ambassadors, extending your reach beyond the office.

Elevated Trade Show Giveaways

Trade shows are competitive, and the correct giveaway can be the difference between being remembered or forgotten. The key? High-perceived value and storytelling.

Rather than handing out generic swag, think about merchandise that aligns with your brand’s mission. Maybe it’s a luxury tech gadget, a premium leather notebook, or an eco-conscious gift that speaks to your sustainability efforts. When your giveaway has a story behind it, it leaves a lasting impression.

Sustainability & Green Living

Sustainable branding is no longer a niche trend—it’s an expectation. Consumers and businesses prioritize eco-conscious products, and we’re curating a collection that speaks to this shift.

From recycled and upcycled materials to carbon-neutral production methods, we’re offering a variety of branded merchandise that aligns with greener living. Whether reusable drinkware, compostable swag, or ethically made apparel, we focus on quality, impact, and reducing waste.

The Perennial Favorites: Drinkware & Totes

Some products never go out of style, but they do evolve. Drinkware and tote bags continue to dominate the promotional space, but in 2025, expect sleeker designs, more sustainable materials, and added functionality.

We’re talking insulated tumblers with bright lids, stylish glass water bottles, and collapsible totes made from recycled materials. People use these items daily, keeping your brand front and center in their routines.

Other Trending Categories

Beyond the big four, we’re seeing a surge in demand for:

• Office essentials – Think tech accessories, sleek desk organizers, and ergonomic gadgets that boost productivity.

• Road safety items—Reflective gear, emergency kits, and vehicle organizers are appearing in promo lineups.

• Kid-friendly giveaways—Branded merchandise isn’t just for adults! Custom puzzles, activity kits, and plush toys are trending in corporate gifting.

Let’s Make It Happen

The right promotional product does more than showcase your logo—it tells your story, reflects your values, and creates a lasting impression. Whether you’re looking for on-trend workwear, premium trade show giveaways, sustainable swag, or classic branded essentials, we’ve got you covered.

Are you ready to start a project? We’re here to help, making the process easy every step of the way. Let’s create something unforgettable!