A Data-Driven Direct Mail Strategy for WBUR’s Fundraising Success

Targeted campaigns, optimized engagement, and seamless execution for one of Boston’s leading NPR stations.

SERVICES

Direct Mail Strategy & Execution
Fundraising Campaign Support
Branded Merchandise
Data-Driven Marketing Solutions

Our work

Data-Driven Direct Mail Strategy – Optimizing donor outreach using demographic insights, response analytics, and segmentation to improve fundraising results.

End-to-End Mail Production & Fulfillment – Managing printing, personalization, and mailing logistics for thousands of donor touchpoints annually.

Multi-Campaign Execution – Delivering timely, engaging direct mail pieces for key initiatives, including:

Renewals Campaigns
Member Card Mailings
Valentine’s Day & Mother’s Day Appeals

Branded Merchandise for Fundraising – Producing custom tote bags, t-shirts, and promotional gifts that enhance WBUR’s donor engagement and event presence.

The Results

Increased Donor Retention – Optimized direct mail segmentation and messaging lead to higher response rates.
Faster Campaign Execution – Streamlined print, personalization, and mailing logistics ensure on-time delivery for WBUR’s fundraising cycles.
Higher Fundraising ROI – Data-driven optimizations improve cost efficiency while maintaining high donor engagement.
Stronger Donor Loyalty – High-quality branded gifts reinforce supporter appreciation and long-term giving.

Through a combination of strategic direct mail, data-driven insights, and promotional branding, Grossman Marketing Group helps WBUR maximize fundraising efforts, retain donors, and expand their reach in Boston and beyond.