Bringing Boston Calling to Life, One Sign at a Time
A longstanding partnership producing immersive signage for one of the nation’s most iconic music festivals.
SERVICES
• Banners & Signage
• Event & Sponsorship Activation
• Experiential Marketing
The Challenge
Coordinating Over 700 Signs for a Fast-Paced, Large-Scale Music Festival
Boston Calling is a three-day, four-stage outdoor festival that draws tens of thousands of music lovers to the Harvard Athletic Complex each spring. With top-tier talent, immersive art installations, and over 100 acres of programming, the event demands precision, scale, and speed in execution.
Grossman Marketing Group has supported Boston Calling since its launch in 2013, and since 2019, our colleague Mike Bellwood has led the full signage program—delivering hundreds of assets under tight deadlines.
The Solution
From Entryway Arches to the Green Monster: Signage That Stands Out
In collaboration with festival organizers, Grossman Marketing Group produced and coordinated more than 700 unique signage pieces, including:
State-of-the-art archway graphics for entrances and VIP areas
A full-scale replica of Fenway Park’s iconic Green Monster wall
Directional and wayfinding signage across the expansive festival grounds
Point-of-sale signage for vendors and merchandise booths
Branded elements for sponsor activations and artist areas
From ideation to production and on-site coordination, Mike and Hannah ensured each piece was delivered on time and aligned with Boston Calling’s bold visual identity.
The Results
The 2024 Boston Calling Music Festival was a standout success, with signage that elevated the guest experience, enhanced sponsor visibility, and reinforced the festival’s high-energy aesthetic.
Over 700 signs produced and delivered seamlessly
Full event site outfitted on a tight production schedule
Longstanding partnership built on trust, execution, and creativity
As Boston Calling grows, Grossman Marketing Group continues to be a trusted partner—bringing the festival’s vision to life year after year, one bold sign at a time.
